Social Media

From Facebook to Twitter, Instagram to Reddit to Pinterest, social media has been a cultural phenomenon for more than a decade. While e-mail in the 1990s brought us closer to each other in the world by dramatically cutting down the time it takes for a letter to get around the world compared to postal mail, social media has made conversation and sharing with people around the world nearly as simple and instantaneous as sitting around in a living room talking over wine and cheese.

There are so many communications in social media that it pervades nearly everyone's life in innumerable ways. Many of us get our day's news from social media, in fact. It can be a powerful weapon in digital marketing.

Think of it this way. If you have a positive experience with a company, you might recommend that company to two or three others and encourage them to use it. On the other hand, if you have a negative experience, you could tell 20 different people never to use that company. Before social media, it would take some effort to tell people one way or the other about a company.
But with social media, you can reach hundreds or even thousands of people in a very brief amount of time, simply by posting something and making a single click on that "Post" button.

How powerful could your marketing be if you have a good social media campaign that touches your target audience?

Social media marketing isn't just about getting out positive messages about your company; it's about an entire tactical package of conducting research to understand your target audience, know what social-media channels they are using, and craft your message in such a way that a high percentage of that target market not only reads your social-media post, but will actually click through and engage your company.

This process can be more difficult that it seems, but the social-media experts at The Most Relevant are up-to-date on all the latest best practices and know the tried and true tricks to telling your story in small bites that social-media junkies can digest while also tailoring the message so it is properly targeted to the people you really want to reach.

Sometimes it's not about being involved with every social media channel; it's about knowing the channels in which you can have the most reach and penetration with your message, and leverage that to your advantage with just the right campaign, the right timing of messages and the right phrasing and use of graphic elements to make your message stand out on any news feed.

When it comes to social media, the messaging is key. How you message, why and when can make all the difference in a successful social-media strategy, and The Most Relevant knows how to make your brand the most relevant in any social media environment. We understand that all the channels are different, serve their different purposes and engage audiences in different ways, and we can help shape your message and brand to fit into those channels for maximum impact. Come find out how and learn how to be a social-media pro from our professionals at The Most Relevant.

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